In a recent episode of TNT’s cable hit The Closer, detectives respond immediately when they receive a package in the precinct house covered in duct tape… by calling in the bomb squad. It turns out that the package contains a dead body rather than any kind of explosive device, but the point is clear – duct tape is police shorthand for major crimes.
Despite the sinister overtones ascribed to duct tape on TV, John Jantsch has been blogging at Duct Tape Marketing for some time now without even the slightest whiff of homicide. His latest post talks about the impact of adding video to email.
He shows examples where it’s being trialed already, but only as a workaround. It’s easy to put an image of a player in an email and then link the image to a player somewhere else online. Given the level of comfort that people have with video that image can go a long way towards increasing the click-through traffic to your site. But how much more powerful would it be for the video to play within the email and deliver the call to action right there?
I haven’t come across this technology yet, but it’s only a matter of time before it’s developed and works smoothly. If you know of anyone who has solved this riddle, I’d love to hear about it.
In the meantime check out the company brochure that we put together as a PDF that has our video embedded in it. It’s an example of putting compelling video in places that you might not expect.