The announcement this week of the iPad brings with it some mouthwatering possibilities for the further advancement of online video and video advertising in traditional print media.
The iPad is more portable than even the simplest notepad computer. It's a leisure device first and foremost, not a work tool. I think we will finally see streaming video move out of the home office and into the leisure experience. Browsing on the couch or in bed means that users coming across video will relate to it in a different way.
The iPad might introduce video advertising into leisure time as early adopters flick through apps while sipping on their coffee and eating breakfast. It just looks like a more accessible tool than a formal laptop.
Part of the iPad’s strategy is to take on Amazon’s Kindle and other ereaders. With a comprehensive range of books and periodicals for sale from iTunes, there is a perfect opportunity to subsidize the cost to the reader of a magazine or newspaper subscription with the insertion of targeted video ads or at the very least video sidebars with extra information about a story and links to other upselling opportunities.
It’s not that these possibilities don’t already exist, it’s that the iPad is the first device in a long time with a good shot at changing the way we consume print media.
I’ve never been an Apple evangelist, but the thought of having all my magazine and newspaper subscriptions waiting for me in easy to browse apps makes this a very tempting proposition.
Am I overstating the fact? I’d love to hear what you think.