Let me start by saying that this isn’t a battle between genders. I’d like to think that today we have a line drawn in the sand and that equality sits defiantly above it. This is more an argument of whose voice belongs where.
Surprisingly or maybe unsurprisingly, through early testing of voice over on video we have found that whether the artist is male or female, can have an effect on the conversion rate.
We have found that in Intro videos for Financial Websites, a man’s voice seems to convert higher than a female voice. On the other hand using a female’s voice for a tutorial video is likely to increase the conversion rate.
My educated assumption is that the strong and powerful male voice has the ability to give confidence to the consumer where as the softer, reassuring and more patient tones of the female voice suits the more arduous tasks that a tutorial has to offer.
Ever wondered why the voice over on your airline safety video is always female?