EyeView's Blog

EyeView - The new "Conversion" game

In today’s economic climate, it’s crucial that we invest in the right strategies to attain our goals. It is also extremely important that within the online market space we can increase our conversion rates and bring in more revenue. This means that for the given amount of people who are entering your website, it’s important that we get them to do exactly what we want. Sounds controlling doesn’t it?
The evolutionary process of rich media on the internet has taken many twists and turns from text to flash and now to video. Access IT quotes Rich media as a term “coined to describe a broad range of digital interactive media. Rich media can be downloadable or may be embedded in a webpage” It goes on to say “The defining characteristic of rich media is that it exhibits dynamic motion. This motion may occur over time or in direct response to user interaction.”
Rich media conversion is a new strategy being developed and perfected as I type. It revolves around serving rich media into websites such as introduction and tutorials videos in order to engage and educate the customer, having good copy on your site just doesn’t cut it anymore. By doing this you are making them feel more at ease with the product which will increase the likelihood for them to take action, hence increasing your conversion rates.
In this blog we will be speaking specifically about this new format of rich media conversion and how it evolves. Early testing has shown great results in its ability to increase conversion across a number of industries. What we have been able to show in that rich media is a powerful tool in talking to your customers. A recent test on Etoro’s (link) website showed the customers viewing the video were 20% more likely to download the product. Yet not only have we been able to create and serve this media but now we have the ability to test and analyze its impact. This then leads us to tweak certain aspects of the video and see the correlating effects it has on the viewers behavior with the video and ultimately with your website.
In this day and age we are all looking for the solutions to increase our bottom line. With great thought and tireless industry we have uncovered a hidden gem in the conversion game with rich media. Eyeview is changing the paradigm when it comes to rich media and opening new doors and possibilities to increasing conversion rates across the World Wide Web. It’s a celebration of discovery and we are really excited to have you along for the journey with us. In the meantime here is our brand new introduction video. Enjoy!

You do not have the Flash Player installed.
Click Here to install it.

©2007 EyeView Inc.

EyeConvert - More than meets the Eye

As our graphic designer puts the finishing touches on the EyeConvert platform he hums the tune of transformers. Picture it for a moment “EyeConvert - the world’s first rich media conversion platform” sung in a mechanical transformers tone and pitch. Well the relationship between the two is not far off. Subconsciously he was making a very distinct connection. From being pieces of machinery the transformers themselves converted into advanced mechanical fighting equipment for the good of mankind. What EyeConvert does is it uses the created rich-media in your website and continuously converts it into an efficient form of communication to your customers and ultimately increases your conversion rates………..for the good of mankind.

 

Now on a more serious note: The EyeConvert platform allows you to leverage your rich-media content and significantly improve your website conversion rates. It does this by using two modules, Serve and Test & Analyze. Working in conjunction, these modules provide you with all the required functionality and information to effectively introduce rich-media content to your website. In English that means this is a happy place where one can go and see how many people are viewing the video, what they do with the video and if it is helping you reach your goals. With this vital information in hand the EyeView conversion experts will be able to set you on the right path to conversion glory!

Should your Voiceover be from Venus or from Mars?

Let me start by saying that this isn’t a battle between genders. I’d like to think that today we have a line drawn in the sand and that equality sits defiantly above it. This is more an argument of whose voice belongs where.

Surprisingly or maybe unsurprisingly, through early testing of voice over on video we have found that whether the artist is male or female, can have an effect on the conversion rate.

We have found that in Intro videos for Financial Websites, a man’s voice seems to convert higher than a female voice. On the other hand using a female’s voice for a tutorial video is likely to increase the conversion rate.

My educated assumption is that the strong and powerful male voice has the ability to give confidence to the consumer where as the softer, reassuring and more patient tones of the female voice suits the more arduous tasks that a tutorial has to offer.

Ever wondered why the voice over on your airline safety video is always female?