When he’s not blogging, Ryan works as a writer, producer and director at Wheelhouse Communications supporting clients like PepsiCo, AT&T and Random House.
The stated purpose of the blog is to talk about producing video in a 2.0 world, but rather than talk philosophically about his subject, Ryan focuses on the pragmatic with post after post delivering usable tips and useful recommendations.
This post is one of the more lightweight entries, but it covers such great ground that I want to give it another airing.
Using links to one great article and four YouTube videos, Ryan presents a list of five key factors in creating a video for marketing.
- Make sure it’s memorable – Clear images and language
- Use sound to hook your viewers and keep them watching
- Surprise the viewer or at least give him/her a reason to watch to the end
- Give the viewer a choice – every click means greater engagement
- Leave them wanting more
Much of this ground has been covered elsewhere, so it’s nice to see it presented in such a succinct way with great links to back it up.