Conversion Conference West 2010
Do you know the way to San Jose? I do and I’m heading there early next week. I was thrilled when Tim Ash contacted us and asked EyeView to deliver a session on the impact of video on site performance at the first Conversion Conference. It’s not like we haven’t had other speaking engagements. It’s just this is the first ever conference aimed directly at conversion professionals.
The conference runs concurrently with the latest eMetrics Marketing Optimization Summit and positions video squarely as part of the scientific search for superior site performance (I’m practicing my alliteration to prepare for my presentation!).
Several people have suggested that 2010 will be remembered as the year that Conversion Rate Optimization captured the mainstream attention of big-hitting marketers. Some of those people will even be attending the conference. I’m looking forward to hearing the keynote addresses from Tim, Bryan Eisenberg and Jakob Nielsen and rubbing shoulders with as many like-minded conversion buffs (conversion geeks?) as possible.
By positioning the conference alongside eMetrics, Tim has smartly staked the claim for moving conversion rate optimization away from the softer consultancy side of things and into the realm of measurable science. That’s exactly where we believe that EyeView sits and I’m keen to connect with others who are involved daily with the iterative cycle of testing and analysis that lies behind all our optimization efforts.
If you’re going to be at the conference, please find me and say hello. I think it’s going to be a very productive few days.