People are always asking me what (and who) I read to keep up
professionally, so I thought it was time for a post highlighting some of the
most useful sources of information I turn to regularly to keep me up to day
with the world.
Due to the nature of our EyeView’s business I find my blog
reading time split evenly between content that is focused on conversion and
optimization and commentary on the latest developments in online video and
video advertising. So will split this post into two and deal with each area
So here is a list of the top 5 go-to reads for conversion
and optimization. For each I’ll list a URL and Twitter ID where appropriate.
The best introduction you can have to the world of
conversion is Bryan Eisenberg. Eisenberg is published all over the place, but
is blogging regularly now at BryanEisenberg.com.
There is very little in the world of optimization that Bryan hasn’t already
written about, but you can be sure he always finds a fresh topic for his meaty
posts. In addition to his work online, Bryan has co-authored two of the most
informative books I have ever referred to – Always
Be Testing and Waiting
For Your Cat To Bark? Bryan tweets as @TheGrok.
The guys at Conversion Rate Experts
don’t blog as regularly as I would like them to, but when they do, you can bet
they have something weighty to say. With offices in London and New York, this
team of conversion consultants have built their reputation on making a
difference for some high-profile customers. They are definitely worth listening
Brian Massey has cleverly dubbed himself The Conversion Scientist.
It’s a great title, but it wouldn’t be worth anything if he didn’t back it up
regularly with some real science. You can follow Brian on Twitter where he is @bmassey.
and Chris Goward at Wider Funnel
put out consistently great material that always offers food for thought and
usually a practical way to apply that thought. Chris publishes a daily
conversion optimization tip on Twitter as @chrisgoward and Raquel moderates a
number of conversion optimization groups on LinkedIn.
My last entry for now is a bit of a cheat. SEOmoz doesn’t focus too hard on conversion
optimization, but the sheer breadth and volume of quality content that is
posted there means that they are host to some of the best
and most informative discussions on the subject. You can follow the SEOmoz
twitter stream here and pick through
the SEO stuff for some conversion optimization gems.