New UK Tax Legislation Means More Interesting Videos

In the past two years, the British government has made changes to the tax legislation that have particularly impacted independent contractors and the agencies that recruit and pay them.

Part of the new legislation exists to counter fraudulent claims of tax exemption and part of it seeks to ease the tax collection burden of small companies employing workers on an ad hoc project basis.

These changes have given rise to a new kind of company known as an “umbrella company” to manage the financial relationship between the contracted employee and his or her employer. The law makes it clear how these companies act and apart from the fees they charge and the level of service they offer there is very little room for any umbrella company to maneuver in terms of paying more or less tax than another similar company.

In a new market such as this it becomes important for the first company to offer a service online to concisely explain the offering and establish itself as the market leader for clarity and professionalism.

This was the brief we received from Excellium Umbrella, an umbrella company that manages salaries, taxes, travel expenses and meal subsistence claims all through a unique online portal.

None of this may be relevant to your situation, but if you take a look at this video, I think you will appreciate how complex ideas can be expressed in an engaging, informative and even entertaining way to build confidence with users and boost conversion over time.