New Online Video Provider Comparison Site

I was excited to be contacted this week by Kris Drey. During daylight, Kris is VP of Product Marketing over at Fliqz, a video hosting service. But late at night, when the moon is full, Kris is launching a new site called VidCompare.com. According to the homepage VidCompare is “a free comparison service for business decision makers looking for an Online Video Platform Provider”.

Although the site is still officially in Beta, Kris and his partner, Alex Polonsky have done a great job reaching out to different sites and creating a directory of companies working with online video at varying levels. Each entry gives a brief outline of the site’s offering and a breakdown of the different services. You can see information about the company’s target market and pricing models as well as a sample video to give you a taste of their player. It’s easy to filter your search and distinguish between white-label players and full-service production houses.

Satisfied users can come back to the site and add a review of the companies they’ve worked with. It’s not a new model, but it’s already proven its effectiveness in other markets.

Whether you’re in marketing for a huge multi-national or a one-person start-up looking to include some video on your new site, VidCompare takes the headache out of researching a bunch of companies to find the best fit.

From my perspective as a vendor, the arrival of VidCompare is a validation of the online video market as a healthily competitive place. We know more and more business are looking to incorporate online video on their sites and presenting the range of possibilities in an accessible way increases visibility and adds transparency to this search.

It’s too early to know how much value the site can provide to vendors in terms of leads, but I’m sure customers will welcome the chance to compare their options and that will ultimately provide benefit to everyone.

So far, it looks great and I will update as the site grows.