Favorite Headline Of The Week

Sometimes something just tickles you in such a way that you feel you have to share with everyone. I checked my news feeds as normal this morning and stumbled across an article heading which made me stop… look again… and… instantly want to read more.

The headline read: Rossellini Ponders How To Make Online Video Pay

Rossellini is, of course, Isabella Rossellini. Isabella Rossellini – one of the most beautiful women in the world. Isabella Rossellini who was in Blue Velvet. Isabella Rossellini, the daughter of Ingrid Bergman. Isabella Rossellini who was once married to Martin Scorsese and later engaged to David Lynch. Isabella Rossellini who played Sydney’s crazy aunt in Alias, Jack’s ex-wife on 30 Rock and just missed being on Ross’s laminated list on Friends.

That Isabella Rossellini.

Isabella Rosellini is thinking about how to make money out of online video. To give this some context, Ms. Rossellini has written, produced and directed a series of internet shorts called Green Porno all about how animals have sex. Now that she’s into to season three, she’s starting to think of ways to earn back the money she has spent.

Isabella Rossellini is wondering how to get a return on her investment in online video. For perhaps the first and only time ever, Isabella Rossellini and I are thinking about the same thing.

Now, if Isabella Rossellini is thinking about building ROI into your online video spend and I am thinking about how online video should be part of your conversion strategy in order to boost revenue, maybe you should start thinking about it too.