Web Video Is Key

One of the joys of the Internet is finding other people who really get whatever it is that you are interested in. I stumbled across Wayne Ford and his site Video is Key recently and was excited by his take on all things video.

Wayne comes to video as a producer and editor for Buzz Media and it’s clear that he understands what it takes to make great video. But, more importantly, Wayne is able to articulate how to make video work online for bloggers and small businesses.

I downloaded Wayne’s report, Web Video Is Key (cheekily subtitled: A Kickass Report For Bloggers And Internet Marketers) and found plenty of great ideas in it.

One of the bravest things Wayne does is to segment web video into a number of types of video such as The Introduction Video, Product Demos and Customer Testimonials. He includes with each description a suggested time limit. It’s one of the things I am always concerned about when dealing with customers who have a clear idea of their message and are convinced that every element of it must be delivered during the course of the video. Pre-defining limits for your video’s duration is a tough thing to do and a tougher thing to enforce with willful clients, but it’s great to see someone putting this down in print.

The rest of the document is packed with useful tips, case studies and links and I highly recommend that you take a look.