Video Marketing Quiz 2009

One of the benefits of working for a company that is committed to testing is that we never have to fall back on guesswork. When EyeView releases data about the impact video has on conversion, you can be sure that the data comes from real sites using real traffic. We don’t deal with suppositions, simulations or uncertainties. Instead, EyeView has a scientific approach to conversion optimization where every element is tested to prove its worth and every assumption examined to establish its authenticity.

The Video Marketing Quiz (VMQ), which you can find here, is the culmination of several weeks’ work to find an engaging way to present some of the data we have collected to the community of marketers. The quiz will test your instincts and help you understand effective use of video for businesses.

How do we distribute content in 2009?

Once we were sure the quiz could provide value, we looked for the medium that was best placed for sharing that value with the marketing community. Much has been written over the past few months about Twitter and its value for businesses. For the most part that value has been ascribed to consumer-facing (B2C) businesses like Zappos.com or Comcast who are leveraging Twitter to maintain relationships with their customers and establish their reputations as companies that care. On the surface our company is a classic business-facing (B2B) business, but we are discovering that the old B2B models aren’t as relevant anymore. B2B relationships aren’t about businesses communicating with other businesses, they are about individuals within a business talking with individuals working somewhere else. Twitter is the perfect tool for humanizing relationships, not just with consumers but with business partners, colleagues and peers.

We are launching this year’s VMQ using Twitter as our main communications medium backed up by Facebook and LinkedIn. We believe that a friend spreading the word to other friends is the most effective way to reach a broad group of people. As more people take the quiz and share the experience with their trusted network, we hope reach a wider audience and share our experience and add value to the community that provides value to us very day.

So, enjoy the quiz, share the quiz and thank you for everything that you share with us.

You can find us on Twitter here.