Topify The World, Ma!

I’m a newcomer to Twitter, but I can already see some of the ways it’s consuming my time unnecessarily. Every time someone decides to follow me (which I still find pretty thrilling), I get an email with a link. I have to follow that link if I want to find out more about my new follower and then click again when I decide to commit to the courtesy of a follow back.

It seems like a lot of clicking to manage a simple relationship, so I was delighted when we started working with Topify. With Topify you get a much more attractive email with loads more useful information such as the user’s profile and last few updates. Then if you decide that your new follower is worth following back, you just hit reply and send. Brilliant.

If you're quick, you can still get an invitation to the Topify Beta by clicking here.

When we put together our video for Topify we kept it as easy to use as the service itself. A nice animated trigger on their home page leads into a clean, branded player with chapter buttons and all the social media bookmarks you could wish for.

Ouriel at Topify has already been tweeting contentedly about the new look and I think our guys have done a great job in telling a straightforward story in a clear and compelling way.

It’s good to see that we’re delivering everything we promised to customers like these.