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May 14, 2009

Breaking Up With Viral Video

I’m done with Viral Video. Finally. To be fair, in the last few months neither of us was really committed to the relationship and it’s been a while since people thought we were a couple, but now I’m finally done. No more friends with benefits, I’ve moved on.

Breakup with Viral Video

History Of A Relationship

I knew a bit about Viral Video before we started going steady. Back in 2005 a few friends sent me emails and I started to show interest. Viral Video looked fresh, it looked fun, but I wasn’t in a place where I could make a real connection. Six months later, as often happens in these stories, fate played its part when I changed jobs and found myself working everyday with Viral Video. Those were magical days when the whole world seemed to open up and accept our happiness. Viral Video was always surprising me. Every time I thought I knew where she was going, Viral Video would spring up from somewhere totally different to delight and tickle me. First she was a shy and lonely girl teasing me with her creepy secrets and then she was a pair of eccentric lab technicians experimenting with diet soda geysers. But there were dark days too; days when it would all get too much for Viral Video and she would just weep for hours or get a bit manic.

 

Doubts

The more we worked together, the closer we became. At first, I could ignore Viral Video’s flaws, but as the relationship developed, I started to understand a few things about Viral Video. Viral Video will never settle down. Viral Video is a free spirit and free spirits can’t be tied to simple concepts like ‘where’, ‘when’ and ‘how much?’. In my heart of hearts I knew Viral Video could never give me what I needed – security, consistency, reciprocity. Professionally, Viral Video was becoming more and more of a liability. Every time I took Viral Video into a meeting, advertisers would get uncomfortable and try to discuss the numbers while Viral Video would sit cross-legged on the conference table and talk distractedly about buzz and virtual water-coolers. It was only a matter of time.

 

Looking Back

When I look back on the years I spent with Viral Video, I don’t have any regrets. Regrets, as Tracy Jordan once said, “are for horseshoes and handbags.” But I’m pleased our time is over. It was just too hectic.

 

The Future

These days I’m much happier with Conversion Video. Conversion Video helps turn all those casual visitors that the SEO gnomes deliver into paying customers. Conversion Video understands what I need and gives it to me every time. I’m happier, my clients are happier and Conversion Video has made it all possible. I can see a long and profitable future with Conversion Video.

I feel lucky to have loved not once, but twice and blessed to have found a true life-partner the second time around.

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