UMOO - a prime beef example of EyeView's success
I believe that we would all be much happier if we could draw yes and no answers from simple equations, rather than wading through the grey when all we wanted was black and white, a clarity, an understanding. I know that when a user of one’s website has total clarity and is educated about the product or service, then he or she is more likely to purchase the product. How does one educate them, EyeView does it through online video.
UMOO, a fantasy trading stock market application is a pioneer in its field. The basic principle for EyeView was to explain to visitors what this application is and how it works. The creative team produced 1 introduction video and 8 tutorials explaining who UMOO were and in a very detailed manner how to play the game.
If you need all the numbers you can check out the full success story. I’m going to present one, the smoking bullet, the one which manages to hold its hand over the mouth of all those vocal doubters.
Viewers who watched our educational videos on the wonderful world of UMOO were 80% more likely to become depositing users of UMOO.
Ultimately what EyeView did was they took a brilliant idea which may have seemed a little grey and painted a clearer picture in black and white for those who needed it.
Through my own personal internet surfing exploits what shocks me most is that the majority of websites out there cannot clearly get their message across to the viewer. The reason for this may be in the design, copy or lack of structure but one thing is for sure. If I’m going to deposit my money on the internet I want to know all the information about what I’m purchasing or to whom I’m depositing my money with before I depart with my hard earned dollar bills.
I’m just crying out to be educated here , craving information which paints me a picture I understand, and once I can get this from the website only then would I’ll be willing to press that submit button. I don’t think I’m alone either, the facts surely point to that.
If the fashion of conversion had a color this season…surely now more than ever it would be black and white.
