Can You Stay a Little longer?

It’s a statistic that’s vitally important but that none of us want to read. The dreaded bounce rate.

After reading an article on Mashable by David Rich How To: Create online video that works we can see that by having RELEVANT rich media on your website, you are able to keep people there longer. Now as many of you know by now I’m not into myths so here are the facts.

David reports that: “Adding video to a site can drive 36% more clicks, 20% more inbound calls, and more than double time on site. A recent Kelsey Group study found 55% of people who view a video visit the company’s Web site; 30% visit a physical store; and 24% make a purchase as a result of watching”

David’s got many facts in here which fill me with excitement but I’d like to focus on the one which states: more than DOUBLE THE TIME ON YOUR SITE.Here are my facts to go with it.

One of our clients had these figures to report for their online video in the month of December: Visitors : 50,000 Views: 11000 Average minutes viewed: 4 What we know: 20% of the visitors were spending more than 4 minutes on this site on average, which is a lifetime in the online world, and for this period the viewer was being educated about the product leading to a greater likelihood that their conversion would increase.

Ahh (sigh of satisfaction) online video, everybody wins!!