Feedback - Rich-media delivery, Old fashioned value

Do you have a moment to fill out this survey?  One of the dreaded questions in life. The giving of your feedback on a particular service or product is something that we just don’t have time for these days. Yet is still remains one of the most effective forms of feedback around today.

On the video’s EyeView made for Yahoo! they have seen great results in the feedback given on the video tutorials. These tutorials were tailored specifically for moms, 30-50, on how to utilize Yahoo! better.

At the end of each tutorial 2 questions were asked:

1) Did you find this video helpful?
2) Would you recommend this video to a friend?

The scale was 1 – 5, 5 being highly helpful or likely to recommend. For question 1 an average of 3.61 was recorded and for question 2 an average of 3.65 was recorded. This is a great measure of the effectiveness of the video and a direct feedback link between the company and the customer. Not only did they view the video though, they were interacting with the rich-media in the process.

Just for good measure in the first week over 200,000 people saw the tutorials.

EyeView and Yahoo!… creating happier & more efficient mums.